- Context: Client work for a boutique international tax firm operating across 35+ jurisdictions. Migrated from Wix.
I handled design and development as a single engagement —UX structure, visual design in Figma, and the build in Webflow— and migrated the site off Wix. The new information architecture leads with a clear value proposition and routes each audience toward the same goal: a free consultation. The visual language— a serious palette of charcoal and oxblood over warm off-white— was chosen to do the quiet work a tax firm’s site has to do: signal credibility before a word is read.
Every decision served one outcome: turn the right visitors into qualified leads. The structure disentangles the two audiences instead of averaging them; the hierarchy pushes toward conversion instead of listing features; and the design finally matches the calibre of the firm’s actual work.
Visit the live site: mcorelaw.com